Yahoo! goes all out crypto

Yahoo! has announced a major crypto push. The world’s sixth largest website has included cryptocurrency news, tickers, including the price of Bitcoin at the top of its Finance landing page, as well as videos. And it now allows for cryptocurrency trading directly from its platform using a Yahoo! Finance iOS app. Soon, it will also enable trading through Android, desktop and mobile web apps.

“Yahoo! Finance is now allowing users to act on that information, and trade cryptocurrency directly through its platform,” the firm says in a statement.

Yahoo! and TradeIt

Users can trade Bitcoin, Ethereum, Litecoin and Dogecoin through an “integration” with TradeIt, a startup that has developed an “API infrastructure that links retail investors and app developers with any online financial broker”.

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The system enables users to link their Coinbase and Robinhood crypto exchange accounts directly to the platform to manage, track and trade cryptocurrencies.

Market capitalisation and other news

The Yahoo! Finance page also features a cryptocurrency market capitalisation table through Crypto Compare. It also includes a button that allows the website’s user base to share the table on Tumblr, Facebook and Twitter.

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Readers can view the website’s cryptocurrency content and access news from other financial news outlets, such as Bloomberg and CNBC.

“As the leading provider of financial data, insights, and editorial content, we are constantly looking for ways to better serve audiences on the Yahoo! Finance platform,” says Oat General Manager of Finance and Tech Joanna Lambert. “We first launched our integration with TradeIt one year ago, allowing people to trade on Yahoo! Finance for the first time ever. We’re excited to expand this offering to cryptocurrencies, further connecting our passionate community of investors with relevant utilities on our trusted platform.”

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Various experts believe that Yahoo’s major crypto play may be another step towards mainstream adoption.