Yoyo announces Greg Kidd/HardYaka tie up

Hard Yaka is based in San Francisco and makes strategic investments in identity, payments, and marketplaces that empower individuals

Greg Kidd, an early investor in Ripple and Square, as well as Twitter and Coinbase, has entered into a strategic partnership agreement valued at $30 million with mobile payments and loyalty marketing platform, Yoyo.

This will see Yoyo integrate its omnichannel commerce API with HardYaka’s (Kidd’s investment vehicle) global user identification platform, Global iD.

“Yoyo is the cornerstone to the global delivery of HardYaka’s vision. We know about data – and our collaboration together will generate a boost to the Global iD movement that will shape the future of the global consumer market and disrupt the status quo,” says Alain Falys, Chairman, Yoyo Wallet.

“We want to work in close cooperation with Yoyo to help execute our vision of creating a global ID framework. This will provide everyone with a secure and trusted private identity that protects consumers, improves society and fuels economic progress,” says Kidd.

“Yoyo has a very sophisticated technology that includes a nimble application programming interface that makes it easy to integrate into the Yoyo platform. This will enable users to pay for goods and services and receive loyalty rewards and other benefits through a mobile device – without compromising the security of the consumer or giving up more private details than necessary.”

Disclaimer: The views and opinions expressed by the author should not be considered as financial advice. We do not give advice on financial products.

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