The advert featured a floating QR code with a captivating soundtrack – which was seemingly inspired by the bouncing DVD logo meme – that led to a Coinbase landing page featuring promotional credits and competitions for signing up to the exchange.
Far unlike anything else that run during the Super Bowl, the mysterious nature of the QR code advertisement pushed Coinbase to second in App Store downloads as viewers flocked to the exchange to sign up and take advantage of the generous promotions.
The ad worked! #1 from ad week https://t.co/3xiRqkTbJl
And #2 in App Store
Congrats to the awesome teams at Coinbase who worked so hard on this. pic.twitter.com/ciNR63omEk
— Brian Armstrong – barmstrong.eth (@brian_armstrong) February 14, 2022
However, the advert – which was speculated to cost Coinbase an estimated $15 million – unfortunately caused temporary sitewide outages and downtime due to the influx of users trying to sign up at one time.
In addition, Crypto.com and Lebron James teamed up for an advert highlighting James’ as the exchange’s new figurehead following their recent partnership to launch a Web3-focused education project in his hometown of Akron, Ohio.
Disclaimer: The views and opinions expressed by the author should not be considered as financial advice. We do not give advice on financial products.