Drogba, who had a hugely successful spell at Premiership club, Chelsea, and was also Ivory Coast captain and two-time African Footballer of the Year, says he accepted the gig because he believes “a lot” in the project.

ALL.ME Founder Artak Tovmasyan pitches his venture as the “first ever digital platform that combines a social network with a cryptocurrency bank and a trading floor.”

He adds: “While before digital platforms took all advertising income for themselves, now we share up to half of it with the users – depending on how active they are.”

Users receive rewards in ALL.ME tokens for their activity, popularity and content and those who use the platform will be able to activate an advertising account through their profile and then have ads seen by followers.

The tokens can be sold or exchanged for Bitcoin and also utilised to purchase profile themes, stickers, gifts, and monthly music subscriptions.