Crypto.com pens $18m deal with Australian Football League

Cryptocurrency exchange Crypto.com has penned a landmark five-year partnership with the Australian Football League that will see it become a partner for the AFL and AFLW competitions.

The deal will see Crypto.com become the ‘Official Cryptocurrency Exchange’ and ‘Official Cryptocurrency Trading Platform’ of both the AFL and AFLW (AFL Womens) – marking the first elite women’s sports competition the platform has sponsored worldwide.

Crypto.com will also feature as the exclusive naming rights partner of the ‘Crypto.com AFL Score Review’ for all Toyota AFL Premiership Season and Final Series matches.

The five-year partnership between the two marks the first Australian sports league Crypto.com has partnered with and follows a recent spate of sponsorship deals from the exchange.

The AFL now joins some of the biggest sports and entertainment brands in the world to partner with Crypto.com, including Formula 1, UFC, football, esports and NBA franchises such as the Philadelphia 76ers. 

Its most notable development came from the rebranding of the iconic Staples Center to the ‘Crypto.com Arena’ – a deal that led to waves of mainstream adoption and interest to both the platform and the crypto industry.

The exchange has also ventured into more ambitious territory with advertisements featuring Hollywood star Matt Damon, the acquisition of two US-based exchanges and the development of its native ‘Cronos‘ blockchain.

Crypto.com Co-Founder and CEO, Kris Marszalek, said the new partnership was a great opportunity to expand cryptocurrency in an already strong market.  

“We are committed to investing in Australia, a key market and leader in cryptocurrency adoption contributing to our rapid growth of over 10 million users globally,” he said.

“The AFL and AFLW are perfect platforms to associate ourselves with Australian sports and culture. It is by far the most popular spectator sport in the country that has been played for over 150 years, a rich history that uniquely brings Australians together in a way that we are truly inspired by”.