Twitter supremo Jack Dorsey has revealed that Jay Graber – a former Zcash developer – will be masterminding his new Bluesky initiative.
Bluesky, first mentioned publicly in 2019, aims to deliver a decentralised social media ecosystem in response to regulatory encroachment on social media platforms.
In a string of tweets, Dorsey explained the Bluesky project was driven by numerous concerns he had with the way in which social media has developed – away from being a platform for connection, into an algorithmic marketing machine.
Second, the value of social media is shifting away from content hosting and removal, and towards recommendation algorithms directing one’s attention. Unfortunately, these algorithms are typically proprietary, and one can’t choose or build alternatives. Yet.
— jack (@jack) December 11, 2019
The tweets also cited the ever-increasing demands of centralised regulators and the appearance of more frequent negative content, particularly surrounding political controversies.
Finally, new technologies have emerged to make a decentralized approach more viable. Blockchain points to a series of decentralized solutions for open and durable hosting, governance, and even monetization. Much work to be done, but the fundamentals are there.
— jack (@jack) December 11, 2019
The Twitter visionary went on to explain that blockchain offered cutting-edge decentralised solutions that could bring about a more democratic and immutable form of social networking online.
Dorsey’s initiative has excited many, and the public appointment of well-respected crypto developer Jay Graber represents an exciting step with the project now lead by a man with a deep understanding of start-ups in the crypto space.
Graber has wasted no time in highlighting the progress he has already made on the new social network ecosystem, revealing he conducted a systematic ecosystem review with a team of blockchain builders and crypto creatives in January.
Over the past year, I’ve been working closely with a group of thinkers and builders from the decentralized social ecosystem. We published an ecosystem review in January, and my next step will be hiring for the bluesky team.
— Jay Graber 🦋 (@arcalinea) August 16, 2021
He also drew attention to Bluesky’s keenness for partnerships with other social media market leaders, expressing hope that the scheme would receive support and collaboration from other platforms.
Twitter CEO Jack Dorsey was among the first to applaud Jay’s appointment at Bluesky, suggesting the Zcash developer would be able to enhance the coding-side of the project roadmap.
Jay will be leading @bluesky!
Another step towards decentralizing Twitter and social media.
Now we can move much faster, and through code. https://t.co/9RLR4Je8GE
— jack (@jack) August 16, 2021
This is the latest in a series of recent moves by Dorsey to dominate the crypto space, following his $29B takeover of e-credit company AfterPay.
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