Crypto exchange Bitget to adorn sleeves at Juventus

Singapore-based cryptocurrency derivatives exchange Bitget has penned a deal with Italian football giants Juventus as a sponsor.

Bitget will act as Juventus official partner and official cryptocurrency exchange partner, and also its first sleeve advertiser.

James Lee, the Global Strategy Officer of Bitget said his company had been looking for partners from the sports world for a while.

“Juventus has been fighting hard in the past century, demonstrating the fair, competitive spirit that is expected in sports,” he said.

“Sharing the same spirit and upholding the mission of Better Trading Better Life, Bitget is committed to provide liberal, ultimate and fair trading for cryptocurrency services to users worldwide.

“The partnership will help Bitget better enhance our international reputation.”

Giorgio Ricci, Chief Revenue Officer of Juventus said it was a pleasure to welcome Bitget as the first Juventus Sleeve Partner and help them increase awareness across the global fanbase.

“We will work together globally and support the partner’s international growth path by leveraging the mutual desire to address an increasingly broad audience,” he said.

Footballers love crypto and blockchain

The increasing connections between sports and cryptocurrencies as well as blockchain have been notable in recent years.

Back in 2018, Juventus announced an innovative multi-year strategic global partnership with blockchain-based fan engagement platform Socios.com.

Mainstream cryptos such as Bitcoin became widely accepted as a payment method by many sports platforms and Juventus even has its own fan token JUV.

Among players, blockchain and cryptos are becoming more widely accepted as well.

It’s no secret that Lionel Messi became the global brand ambassador of Sirin Labs a few years ago.

Ex-Brazil player Ronaldinho also launched the so-called Ronaldinho Soccer Coin (RSC) Project.

And it was recently reported that Ryan Babel has onboarded teammates to Bitcoin.