West Ham strike a deal with DeFi platform YIELD App

West Ham United have signed a deal with YIELD App that will see the DeFi platform become the high-flying Premier League outfit’s ‘Official Digital Asset Wealth Management Partner’.

The deal will enable YIELD App to engage with the West Ham fanbase and provide YIELD users with the opportunity to experience hospitality packages at home fixtures via regular competitions throughout the season. YIELD will also be running giveaways for exclusive merchandise until the end of June 2022.

The partnership comes just seven months after the public launch of YIELD App in February 2021 and exemplifies the growing attractiveness of digital assets to the football industry and global audiences.

The YIELD App enables users to earn up to 20.5% annual interest on digital assets such as Bitcoin, Ethereum and an array of stablecoins. The platform has seen rampant growth since its February launch – 60,000 users now use YIELD and $400 million of assets have now been deposited to the app.

Tim Frost, founder and CEO of YIELD App spoke positively on the deal and commented on the appeal of crypto to a global football fanbase.

“This makes this partnership a great opportunity for us at YIELD App to reach a wide and varied new audience with our market-leading product as we continue to expand digital assets into the mainstream,” he said.

“I look forward to welcoming new users or simply those curious about the power of digital assets to our platform, which we believe is one of the most intuitive and accessible on the market.”

Chief reporter of Coin Rivet – and life-long West Ham fan – Oliver Knight also commented on the deal.

He said: “It’s a great chance for YIELD to seal a partnership with a European giant like West Ham!”

Crypto’s growing influence in football

YIELD it was “honoured to be one of only a handful of digital asset managers selected for such a prestigious sporting partnership” and commented on the crypto industry’s growing influence in football.

A number of European football clubs have signed recent partnerships with crypto firms, including Inter Milan, AC Milan, Juventus, Watford and PSG.

Spain’s La Liga also penned a deal with NFT fantasy game SoRare for an NFT collection that features every La Liga player. The Spanish league also joined forces with Dapper Labs to create a series of NFT-based collectable highlights.