This is a blockchain-based protocol where retailers can reward shoppers for multiple behaviours, online and offline, such as visiting a store, a website, making a purchase or posting on social media. By accepting to share their data with the network, a shopper earns rewards, while this data is used by retailers to build personalsed redemption offers that best suit each customer’s needs.
“In this network, our solution will be used to analyse the in-store behaviour of shoppers, while the online and mobile activity can be analysed by other companies who connect to the network,” says Louis Millon, CTO and Co-founder, Occi.
In addition to the whitepaper, the venture has also launched a Bounty Programme. Over the next couple of weeks, it will reward those who contribute and help grow its community and produce quality content. Further details here.
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