Occi building blockchain-based shopper rewards system

French startup, Occi, has released its whitepaper for Universal Reward Protocol, which will launch within the next 12 months.

This is a blockchain-based protocol where retailers can reward shoppers for multiple behaviours, online and offline, such as visiting a store, a website, making a purchase or posting on social media. By accepting to share their data with the network, a shopper earns rewards, while this data is used by retailers to build personalsed redemption offers that best suit each customer’s needs.

“In this network, our solution will be used to analyse the in-store behaviour of shoppers, while the online and mobile activity can be analysed by other companies who connect to the network,” says Louis Millon, CTO and Co-founder, Occi.

In addition to the whitepaper, the venture has also launched a Bounty Programme. Over the next couple of weeks, it will reward those who contribute and help grow its community and produce quality content. Further details here.

Disclaimer: The views and opinions expressed by the author should not be considered as financial advice. We do not give advice on financial products.

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