Blockchain

Project Verte launches MyVerte on the blockchain

Project Verte, an e-commerce solution for Direct-to-Consumer (D2C) brands, has announced the beta roll-out of its marketplace MyVerte.

Built on the blockchain and tapping machine learning and AI technology, this is launching with over 100 brands, including Foreo, Stryx, Temporary Forevers, Les Belles Heures, Birthstone Scents, Ujjayi, Unbound and La Luna Rose. Companies get access to various tools, including fulfilment services, inventory financing and an Uber-style ratings feature where they can score shoppers on a scale of one to five stars based on their return behaviour. Serial returners can be blocked from purchasing, or even browsing, products.

“It became clear that current marketplaces we’re designed around the branding of the marketplace, not of the brands themselves,” says Julian Kahlon, CEO of Project Verte, which raised $50 million in seed funding late last year.

“Existing marketplaces’ messaging constantly overshadow its participating brands’ messaging, perception, equity and overall identity. Our goal in founding Project Verte was to give D2C brands the ability to reclaim control, and get the optimisation and insights that they need to grow their businesses, increase their bottomline, while at the same time staying true to their core values.”

Scott Thompson

Scott has been working in technology and business journalism for nearly 20 years, with a focus on FinTech, retail, payments and disruptive technology. He has been Editor of such titles as FStech, Retail Systems and IBS Journal and also contributed to the likes of Retail Technology Innovation Hub, PaymentEye, bobsguide, Essential Retail, Open Banking Hub, TechHQ and Internet of Business.

Disqus Comments Loading...

Recent Posts

Here is why Bitcoin is still a lucrative investment in 2024

Those who enter the market at this time may be surprised to hear that Bitcoin…

5 mins ago

Zircuit Launches ZRC Token: Pioneering the Next Era of Decentralized Finance

George Town, Grand Cayman, 22nd November 2024, Chainwire

8 hours ago

The surge of Bitcoin NFTs: Everything you should know about Bitcoin ordinals

From digital art to real-estate assets, NFTs have become a significant attraction for investors who…

1 month ago

MEXC Partners with Aptos to Launch Events Featuring a 1.5 Million USDT Prize Pool

Singapore, Singapore, 21st October 2024, Chainwire

1 month ago