Socios.com strikes deal with UEFA to become its official fan token partner

Fan token platform Socios.com has partnered with the European Football Association (UEFA) to become its official fan token partner across all competitions.

Socios’ deal with UEFA sees the platform become a ‘Global Licensing Partner’ at UEFA, making it an ‘Official Licensed Product’ and the ‘Official Fan Token Partner’ of various UEFA competitions including the Champions League and Europa League.

As part of the agreement, UEFA will leverage its brand to bring greater value to the Socios’ Club fan tokens ecosystem by awarding token holders with ‘UEFA Club Competition Fan Tokens‘, which are exclusively available for free to token holders of clubs participating in major UEFA compeitions

The agreement also provides holders with ‘exclusive experiences’ in the form of VIP trips to UEFA Events, the chance to visit UEFA’s HQ, virtual meet-and-greets with UEFA legends, match tickets, merchandise and memorabilia.

Socios.com branding will appear during UEFA competitions and games via virtual pitchside boards, sponsorship billboards and digital sponsorship rights in the USA. In addition, Socios.com has become a regional sponsor of UEFA competitions set to take place in the United States throughout the 2021-2024 cycle.

The new agreement follows a public ‘request for proposal’ for blockchain-based products from football’s governing bodies, and sees Socios become the first crypto-based platform to partner with one.

“This ground-breaking partnership is a result of UEFA and Socios.com’s shared commitment to embracing innovation and technology to enhance the fan experience in sport,” said Alexandre Dreyfus, CEO of Socios.com.

“Thanks to this new alliance, hundreds of millions of fans around the world will have the opportunity to become more than spectators and play active roles in the biggest club football competitions on the planet through Fan Tokens.”

Socios.com enables fans to purchase ‘Fan Tokens’ from the world’s biggest sporting clubs, with ownership entitling holders with influence and decision-making into votes and engagement-based team rewards.

Now, more than 120 major sporting organisations have partnered with Socios.com through Fan Tokens, including top football clubs alongside leading American sports such as NHL, NBA, NFL and the MLS.